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Inbound marketing has disrupted several different industries and yielded successful results. Here's what's next. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. Industry giants like Microsoft, Cisco, IBM and hundreds more have built their empires on the backs of this group of entrepreneurs.
However, there are two major shifts that are threatening the viability of this community and it’s likely that the majority will cease to exist in the next five years....
While it looks at the technical side of the industry, the impact and shift will affect everyone along the inbound marketing chain.