Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Facebook Says Its Fake News Label Helps Reduce the Spread of a Fake Story By 80%

Facebook Says Its Fake News Label Helps Reduce the Spread of a Fake Story By 80% | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed News obtained an email sent by a Facebook executive to its fact-checking partners that for the first time shared internal data about the program.

 

A news story that's been labeled false by Facebook's third-party fact-checking partners sees its future impressions on the platform drop by 80%, according to new data contained in an email sent by a Facebook executive and obtained by BuzzFeed News.

 

The message also said it typically takes "over three days" for the label to be applied to a false story, and that Facebook wants to work with its partners to speed the process....

Jeff Domansky's insight:

Do you think Facebook's "Fake News" label is working?

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Facebook takes down data and thousands of posts, obscuring reach of Russian disinformation

Facebook takes down data and thousands of posts, obscuring reach of Russian disinformation | Public Relations & Social Marketing Insight | Scoop.it

Social media analyst Jonathan Albright got a call from Facebook the day after he published research last week showing that the reach of the Russian disinformation campaign was almost certainly largerthan the company had disclosed. While the company had said 10 million people read Russian-bought ads, Albright had data suggesting that the audience was at least double that — and maybe much more — if ordinary free Facebook posts were measured as well.

 

Albright welcomed the chat with three company officials. But he was not pleased to discover that they had done more than talk about their concerns regarding his research. They also had scrubbed from the Internet nearly everything — thousands of Facebook posts and the related data — that had made the work possible.

 

Never again would he or any other researcher be able to run the kind of analysis he had done just days earlier.

 

“This is public interest data,” Albright said Wednesday, expressing frustration that such a rich trove of information had disappeared — or at least moved somewhere the public can’t see it. “This data allowed us to at least reconstruct some of the pieces of the puzzle. Not everything, but it allowed us to make sense of some of this thing.”...

Jeff Domansky's insight:

Facebook said it squashed “a bug.” Researchers say it is hiding crucial information. Talk about covering your ass. Fakebook is the only way to describe this move.

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Exclusive: Even Pokémon Go used by extensive Russian-linked meddling effort

Exclusive: Even Pokémon Go used by extensive Russian-linked meddling effort | Public Relations & Social Marketing Insight | Scoop.it

Russian efforts to meddle in US politics didn't end at Facebook and Twitter. The tentacles of one campaign extended to YouTube, Tumblr and even Pokémon Go!

 

One Russian-linked campaign posing as part of the Black Lives Matter movement used Facebook, Instagram, Twitter, YouTube, Tumblr and Pokémon Go and even contacted some reporters in an effort to exploit racial tensions and sow discord among Americans, CNN has learned.

 

The campaign, titled "Don't Shoot Us," offers new insights into how Russian agents created a broad online ecosystem where divisive political messages were reinforced across multiple platforms, amplifying a campaign that appears to have been run from one source -- the shadowy, Kremlin-linked troll farm known as the Internet Research Agency.

 

A source familiar with the matter confirmed to CNN that the Don't Shoot Us Facebook page was one of the 470 accounts taken down after the company determined they were linked to the IRA. CNN has separately established the links between the Facebook page and the other Don't Shoot Us accounts....

Jeff Domansky's insight:

It's like Alice in Wonderland, ain't it? Curiouser and curiouser.

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