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Curated by Jeff Domansky
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Infographic: The New York Times Passes 1 Million Digital Subscribers

Infographic: The New York Times Passes 1 Million Digital Subscribers | Public Relations & Social Marketing Insight | Scoop.it
From www.statista.com - August 27, 2015 2:20 AM

When The New York Times announced its digital subscription model in March 2011, it was considered a bold move by many industry experts. The question was: would people really be willing to spend money on digital content that they were used to getting for free? 


As it turned out, the answer is yes. Four and a half years after the introduction of its metered paywall, The Times recently announced that its digital subscribers had passed the 1-million mark by the end of July. “We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue”, the company’s CEO Mark Thompson proudly announced....

Jeff Domansky's insight:

The chart shows the number of paid digital-only subscribers of The New York Times.

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New technology, new money, new newsrooms, old questions: The State of the News Media in 2014

New technology, new money, new newsrooms, old questions: The State of the News Media in 2014 | Public Relations & Social Marketing Insight | Scoop.it
From www.niemanlab.org - March 27, 2014 3:51 AM

Pew's annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.


In Pew Research Center’s latest State of the News Media report, just out, you get a glimpse of how the worlds of journalism and technology are continuing to merge and the impact that convergence has on the business and editorial prospects of media companies.


A majority of Americans now say they get news through a digital platform: 82 percent reported using a desktop or laptop, while 54 percent got news through mobile devices, according to Pew. Half of social media users share or repost news stories, while 46 percent discuss news on those sites. Audiences are also spending more time watching their screens: 63 percent of U.S. adults now watch online video, and of that, 36 percent watch news video.


At the same time, the companies that are helping to redefine digital news are expanding aggressively: Pew estimates that digital news operations, from the small hyperlocal shops up to the likes of ProPublica, The Huffington Post, and Vice have produced almost 5,000 full-time editorial jobs. Not enough to make up for a decade of losses in newspapers, but significant....

Jeff Domansky's insight:

This latest report is full of insight and is recommended reading for anyone in PR, marketing and journalism. One of the really interesting takeaways was how many new jobs have been created in "new" Journalism. The bigger question is are they training for these new jobs in journalism schools? And will journalistic ethics apply?

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When digital dimes are made of silver

When digital dimes are made of silver | Public Relations & Social Marketing Insight | Scoop.it
From blog.digidave.org - June 27, 2013 11:43 PM

One of the biggest complaints about online advertising is that we’ve exchanged print dollars for digital dimes.


One response has been: Well you better start stacking dimes.


The dollar to dime problem is at the heart of journalisms existential woes. I suspect if money were rolling in like it used to, the question of “who IS a journalist” wouldn’t be so passionately debated.


There is a moment I’ve called “the Screenularity“ - it is the moment when consumers do not make a functional distinction between the screens in their life. One can watch video on their handheld screen, one can make a call on the 40-inch screen in their living room. One is not called a “phone” or the other a “TV.”...

Jeff Domansky's insight:

Diminishing revenues is a critical mainstream/traditional media problem. Following the digital dimes gets tougher daily!

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The Planet Ivy mantra: 'Don't publish anything boring' | Journalism.co.uk

The Planet Ivy mantra: 'Don't publish anything boring' | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it
From www.journalism.co.uk - May 20, 2013 8:42 AM

A little over six months ago two young journalists sat down at Google Campus in London and discussed how to build a news site for 18 to 25-year-olds with articles written by people in that age category. Under the mantra "don't publish anything boring", Planet Ivy has grown into a site with a network of more than 150 young writers publishing around 80 articles a week between them and reaching up to 400,000 unique users a month.

 

Six months on and back in at Google Campus, where the three paid employees of Planet Ivy are based, the founder and the editor of the title told Journalism.co.uk about the site's model and how they have received investment from an angel investor and from Ascension Ventures....

Jeff Domansky's insight:

Great digital startup success story: The news site for young people secures investment.

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Medium adds tech heavyweight Steven Levy as it builds its digital magazine/platform

Medium adds tech heavyweight Steven Levy as it builds its digital magazine/platform | Public Relations & Social Marketing Insight | Scoop.it
From gigaom.com - June 29, 2014 11:03 PM
Wired staffer and tech-journalism veteran Steven Levy announced on Wednesday that he is leaving the magazine to join Medium, the platform/magazine founded by former Twitter CEO Evan Williams, and will be creating a technology hub or vertical for the site
Jeff Domansky's insight:

Medium is getting large! Interesting developments at the digital channel.

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Journalism and disruption: Change is easy and hard

Journalism and disruption: Change is easy and hard | Public Relations & Social Marketing Insight | Scoop.it
From charman-anderson.com - August 3, 2013 10:22 AM

... However, it would be a mistake to think that just because it’s easier than ever to produce amazing digital editorial experiences that this makes organisational change easy. It takes an entirely different set of skills to get buy-in from stakeholders or to Jedi mind trick the empire builders of senior management. It is hard, and even I underestimated the size and nature of the challenge as I transitioned from young digital maverick field journalist to digital editor in the middle of the last decade.


While a lot is different in 2013 than it was in 1996 when I started in digital journalism, or even than it was five or six years ago, change still is hard. In some ways, it is even harder now as most newspapers struggle with redeploying diminishing resources carefully from the core business to new digital initiatives. The politics are fierce. Even when it is in an organisation’s best interest, even when it is an organisation’s stated interest to embrace digital, winning the political and cultural battles is hard, thankless work. I know people who stayed and fought these battles inside organisations, and I have deep respect for them and learn from them whenever possible. When I return to working for an organisation, hopefully soon, I will take lessons that I’ve learned from these friends....

Jeff Domansky's insight:

Thoughtful post on journalism and responding to change.

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Vox Media: The Company That Did Beautiful Longform Storytelling Before ‘Snow Fall’ | 10,000 Words

Vox Media: The Company That Did Beautiful Longform Storytelling Before ‘Snow Fall’ | 10,000 Words | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - June 23, 2013 8:47 PM

...Effectiveness of longform

So the question we all have about these beautiful layouts. Does it work? Is it more engaging? How do we know? Though Brundrett didn’t have exact numbers to provide, he said their numbers have grown and the audience has developed higher expectations for what they produce.


“We get really great traffic to these pieces, off the charts engaged time, people are reading all the way down the page, great comments and discussion,” Brundrett said. “From a social perspective they get shared like crazy . They do really well for us.”...

Jeff Domansky's insight:

Great read for content marketing, brand journalism, native advertising, social marketing and PR pros.

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Lynn O'Connell for O'Connell Meier's curator insight, June 24, 2013 3:18 AM

Interesting opportunity for associations to bring content expertise to life in longform digital stories.
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The ‘Snow Fall’ effect and dissecting the multimedia longform narrative | MultimediaShooter

The ‘Snow Fall’ effect and dissecting the multimedia longform narrative | MultimediaShooter | Public Relations & Social Marketing Insight | Scoop.it
From multimediashooter.com - April 23, 2013 1:44 AM

“It’s become a verb in our newsroom,” a New York Times graphics producer tells me. “People are now saying, ‘can we snowfall this story?’” Snow Fall: The Avalanche at Tunnel Creek has become a watershed in multimedia journalism. The story by John Branch recently won a Pulitzer prize in feature writing, and as noted by the Pulitzer website it was “a project enhanced by its deft integration of multimedia elements.”

 

As a journalism educator, I’m constantly collecting links to examples of stories that attempt innovate and redefine the narrative form online. For years, story structures online have mostly been a repurposing of legacy formats — TV, radio and print. While we are starting to see the journalism industry leverage digital media in very powerful ways, more often it’s a complementary component to a more traditional story structure. For example, you might see an interactive graphic or map or audio slideshow off to the side of a text story. Then came Snow Fall....

Jeff Domansky's insight:

First, if you haven't read "Snowfall: The Avalanche at Tunnel Creek", you must. It's a benchmark in the transformation of traditional to digital journalism. Second, read this post because it gives you an inside look at the impact on the New York Times and media in the future.

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