Public Relations & Social Marketing Insight

Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out... The perfect pitch Your pitch should include:

- The name of your app as it is spelt on the App Store

- What it does, and why it is different

- The price

- One link to your product website

- One link to the app store product page

- One or two screenshots

- A video - ideally no longer than 30 seconds

- A description in a concise paragraph - who your audience is, what your app does

- What sets it apart from the crowd.

- If you include a press release it should be in the body of the email under the pitch

- Promo code for the app Contact information - email and not a link to a contact form Skype IDs,

- Twitter IDs

"You don't have to be an expert in human relations to do this," she says....

Source: Erica Sadun and App Design Vault

Posted by AndrewDumont Public relations is just one of those things.  It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best.

The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping....

[For small biz and PR do-it-yourselfers - JD]