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On the PRCA logo appear the words ‘The Power of Communication’. That’s because of our strong belief in the power of our industry – it changes behaviour; it changes lives; it changes companies and Governments. And most of that power is used for good. But just occasionally, it is used instead for the wrong purposes. Today, we expelled Bell Pottinger from the PRCA. We did so because of their unethical and racially divisive work on the Oakbay Capital account in South Africa. We did so because they had used the power of communication for a morally wrong purpose. .
David Dao, the doctor who was seen being dragged off a United Airlines jet this month in videos that sparked widespread outrage, has reached a settlement with the airline for an undisclosed amount, his lawyers said on Thursday.
The April 9 episode had stoked the fears and frustrations of airplane passengers everywhere and became a public relations nightmare for United.
On Thursday, both sides welcomed what they hoped would be the end of the ordeal.
“Mr. Munoz said he was going to do the right thing, and he has,” Thomas A. Demetrio, one of Dr. Dao’s lawyers, said of Oscar Munoz, United’s chief executive. “In addition, United has taken full responsibility for what happened on Flight 3411, without attempting to blame others, including the City of Chicago. For this acceptance of corporate accountability, United is to be applauded.”
Perhaps you noticed that there was a screwup at the Oscars last night. Faye Dunaway and Warren Beatty announced that “La La Land” had won the Academy Award for Best Picture . . . and then had to backtrack, because there was a mistake. “Moonlight” was the actual winner.
After the mistake, many people behaved graciously. In what has to be the most heartbreaking moment of his career, “La La Land” producer Jordan Horowitz realized he didn’t receive his first Oscar, and then beckoned the producers of “Moonlight” to come on stage. Warren Beatty explained why he’d made the mistake — he’d gotten the wrong envelope.
But who was responsible for the screwup? It was PriceWaterhouseCoopers, the accounting firm that counts the votes and determines the winners.
PriceWaterhouseCooper’s statement is a model apology. Here’s PwC’s statement just after the event...
LL Bean is in a tough spot today. The brand is struggling to maintain its political neutrality while also being praised by Donald Trump for the campaign support he received from one of its board members.
In a tweet thanking L.L.Bean heiress Linda Bean—granddaughter of founder Leon Leonwood Bean—for her support, President-elect Donald Trump told his Twitter followers to "buy L.L.Bean." He also linked to a small newsletter account run under Linda Bean's name. The president-elect's tweet was clearly a direct response to Linda Bean's appearance this morning on Fox & Friends, where she said she was being "bullied" by Trump critics over her support of a pro-Trump PAC....
The Trump era is a rough time for journalists. No matter how much they’re provoked, if they show too much bias and disrespect, they could lose their jobs, even for a single tweet. That’s what happened to Julia Ioffe at Politico, and it’s a revealing case study. I’ll get to what Ioffe did in a moment. But first, let’s have a look at the email Politico’s editors Carrie Budoff Brown and John Harris sent to their staff when they fired her: "You will remember the note from John and me a few days ago in which we emphasized that POLITICO journalists are representing the publication at all times and on all platforms, and must present themselves accordingly. We also emphasized that the power of POLITICO comes from our independent reporting and analysis. Gratuitous opinion has no place, anywhere, at any time – not on your Facebook feed, your Twitter feed or any place else. It has absolutely zero value for our readers and should have zero place in our work. Julia Ioffe’s tweet this afternoon about President-elect Trump – currently and understandably racing across social media – is a clear example of the opposite of what we were talking about." This is as clear as it gets. If you’re trying to make a point, this is how you make it: no equivocation, no jargon, and direct, first-person statements....
This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with help from agencies David and Gigigo, will be selling special limited-edition bottles of Coca-Cola, featuring electronic caps that can record a 30-second message, and then play it back when someone twists open the beverage. Available at two stores in Sicily, the bottles will also be distributed among influencers in Central and Eastern Europe, as a test case for further sale next year....
The Trump Organization settled fraud suits against Trump University for $25 million, removing the trial from the President-elect’s schedule. But because a settlement is a negotiated solution, you can’t immediately tell who came out on top — maybe $25 million is a lot less than the plaintiffs could have gotten. That is, until you read the statements each side made....
In a reply to a publicist who contacted me recently on some subject or another, I surprised even myself when I wrote to her that I could not take up her pitch because she used the phrase “reaching out” in her email.
If memory serves, I actually went so far as to tell her it is my policy to say no to pitches in which the phrase “reaching out” or any of its variants is applied. It was a ridiculous, ornery reply to a well-meaning request for coverage, for which I apologize.
However, the “reaching out” phrase rankled me, and I am trying to figure out why. One reason is its overuse. This phrase -- “reaching out,” “reach out,” “reached out” or whatever form it takes -- is certainly overused in the p.r. biz today (and in many other places too)....
The Samsung Galaxy Note 7 debacle is a master class in how not to handle a crisis. Much will be investigated in the months ahead. But what I find particularly interesting is how Samsung communicated what was happening at each stage of the crisis.
This weekend, the US DOT banned the Galaxy Note 7 on all US flights, categorizing the phones as “forbidden hazardous material.” It doesn’t get much clearer than that. Yet, just a few days earlier, Samsung portrayed the situation as “temporarily adjusting the production schedule to ensure quality and safety matters.”
The gap between “forbidden hazardous material” and “temporarily adjusting the production schedule” is a massive chasm. A few weeks earlier, Samsung similarly described a “global product recall” as an “exchange program.”...
Never ruin an apology with an excuse." – Ben Franklin
In less than 24 hours, two of the biggest stories in the world involved some kind of "apology" for offensive behavior and/or lying. Last night in Charlotte, North Carolina, the notoriously unrepentant Donald Trump shocked observers by expressing "regret" for words that "may have caused personal pain." And this morning Ryan Lochte issued a widely criticized apology for "not being more careful" with how he described an incident in which he lied about being held up at gunpoint in Rio de Janeiro.
Neither of them qualified as a true apology since they both offered an excuse for their behavior, failed to give a detailed account of what happened, failed to acknowledge or specify the hurt and damage they’d caused, and didn't take responsibility for the situation.
A proper apology is "an exercise in honesty, accountability, and compassion," says interfaith minister Lauren Bloom, the author of The Art of the Apology. Of course, it's difficult and nerve-wracking and fraught with tension. But it's the right thing to do. So above all, be sincere: "It's the essence of an apology."...
Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner. The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming this.mov" and features aspirin boxes. Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries." UPDATE: Bayer has asked the agency to discontinue the campaign....
A friend shares a great article with you. Intrigued by the headline, you click, excited to read something smart, pithy, nuanced. But then something happens—you’re bombarded by ads. Perhaps it’s a small sidebar video that automatically plays with sound, maybe a blinking neon sign that floats around the browser taunting you. How rude, right? So rude, in fact, that it makes you want to close the tab before you reach the second sentence of the actual article.
For anyone who regularly reads the internet, this pattern is far too common. Users are expected to dodge ads just to get the content they want to read or watch. Publishers probably hate it, too, but they have to serve the ads. It’s supposed to be the cost of doing business.
But according to a new study published in the Journal of Marketing Research, such intrusive advertising may actually be bad for business....
Tronc. Few words have garnered as much hilarity in such a short period of time. On Thursday, Tribune Publishing announced that the historic media company would rename itself "tronc." Media Twitter nearly lost its mind. For hours after the announcement, the jokes rolled in. They're still going strong as of Friday morning. Disastrous company rebrandings aren't particularly new, even for newspaper companies. Gannett, which publishes USA Today, spun off its digital businesses into something called TEGNA. None of them drew quite the ridicule that tronc elicited. And since it's Friday, here's 30 of the best tronc jokes from Twitter....
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Could bad PR pose an existential threat to one of tech's highest-flying companies? If Lyft's fortunes are any indication, Uber might have reason to worry. While Uber has been dealing with bad headline after bad headline, Lyft has been courting riders and polishing its image. For example, when Uber was facing a #DeleteUber campaign over CEO Kalanick's participation in a business advisory council for US President Donald Trump, Lyft was responding to Trump's temporary travel ban targeting seven Muslim countries by announcing that it would be donating $1m to the American Civil Liberties Union. Is Lyft's cleaner image winning over consumers?According to Bloomberg, Lyft's ridership and bookings "surged" in the first quarter of the year and according to fundraising documents Bloomberg obtained, the company is beating its internal targets. The documents revealed that Lyft's gross bookings in Q1 grew to $800m, more than double what they were in Q1 2016, and total ridership in February was 137% higher than February 2016....
United Airlines made headlines this week after airport police forcibly removed a passenger from one of its flightSuch unfavorable occurrence is not the first for United. Several weeks ago, the airline disallowed two girls from boarding a flight as they were wearing leggings and were “not properly clothed via [its] Contract of Carriage.” It comes with no surprise that the incident has ignited a wave of responses online. While United Airlines attempts to clean up this unsavory fracas, here is a compilation of the best trolls by brands and netizens in response to the brouhaha, with some referencing Pepsi’s recent infamous ad....
When Donald Trump gathered the press at Trump Tower 20 months ago to announce his unlikely candidacy for president, he reportedly paid actors to fill the marble lobby and cheer.
Not much — and everything — has changed since.
On Wednesday morning, when the president-elect once again faced hundreds of reporters from around the globe gathered in his lobby -- this time for his first press conference in seven months — Trump filled the room with paid staffers who clapped and cheered as he blasted members of the media as purveyors of “fake news.”
It was Trump’s method of battling back an extraordinary report that U.S. intelligence officials have presented both Trump and President Barack Obama with unverified allegations that Russia has compromising information about the incoming 45th president, including about a reported salacious encounter in a Moscow hotel room....
Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR.
Here’s what the press release says: Revolt PR believes it can help you reach millennials, and it has a new web site. It takes 270 words to say so. And it’s a revealing exercise in why, if you have nothing to say, you should say nothing.
Christmas – the biggest commercial event of the year – is well and truly underway. But with the number of visitors to UK shops falling by 9 per cent last year and online booming, there should be plenty of content to push people into the sales funnel. With this in mind we had a quick look at what Outbrain had to offer. Purely at random, we picked an article on poor working conditions at a JD Sports warehouse. Not very Christmassy, but in our experience it wouldn’t make any difference to the Outbrain content if it was an opt-in by Santa Claus himself. To be more specific, there should be tons of retailers firing off articles with present ideas for kids that link back to products. Or what about affiliate sites doing the same thing and kicking back links to Amazon? There was nothing, unless you’re planning to put through a PPI claim as a gift....
As Text: "Fortunately, the Air Dri-Goat features a patented, goat-like out sole for increased traction, so you can taunt mortal injury without actually experiencing it. Right about now you're probably asking yourself, "How can a trail running shoe with an outer sole designed like a goat's hoof help me avoid compressing my spinal cord into a Slinky on the side of some unsuspecting conifer, thereby rendering me a drooling, misshapen, non-extreme-trail-running husk of my former self, forced to roam the Earth in a motorized wheelchair with my name, embossed on one of those cute little license plates you get at carnivals or state fairs, fastened to the back?" To that we answer, hey, have you ever seen a mountain goat (even an extreme mountain goat) careen out of control into the side of a tree? Didn't think so." Nike pulled the ad after receiving a slew of complaints....
We — John Borthwick and Jeff Jarvis — want to offer constructive suggestions for what the platforms — Facebook, Twitter, Google, Instagram, Snapchat, WeChat, Apple News, and others — as well as publishers and users can do now and in the future to grapple with fake news and build better experiences online and more civil and informed discussion in society.
Key to our suggestions is sharing more information to help users make better-informed decisions in their conversations: signals of credibility and authority from Facebook to users, from media to Facebook, and from users to Facebook. Collaboration between the platforms and publishers is critical. In this post we focus on Facebook, Twitter, and Google search. Two reasons: First simplicity. Second: today these platforms matter the most.
We do not believe that the platforms should be put in the position of judging what is fake or real, true or false as censors for all. We worry about creating blacklists. And we worry that circular discussions about what is fake and what is truth and whose truth is more truthy masks the fact that there are things that can be done today. We start from the view that almost all of what we do online is valuable and enjoyable but there are always things we can do to improve the experience and act more responsibly.
In that spirit, we offer these tangible suggestions for action and seek your ideas.
Weight Watchers sent lightbulbs like this to female journalists.
The intention was innocent enough – promote a positive body image among women. But the delivery was not so subtle.
Weight Watchers dipped their toes in the "PG sex toy" industry this week, sending out low wattage light bulbs to users – designed to give users a "boost in the bedroom".
But public relations expert, Mike Hutcheson slammed the stunt as fattist, ill-judged and probably "written by a snot-ass skinny person"....
Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.
"Speedo USA today announces the decision to end its sponsorship of Ryan Lochte," the brand announced in a statement. "As part of this decision, Speedo USA will donate a $50,000 portion of Lochte's fee to Save the Children, a global charity partner of Speedo USA's parent company, for children in Brazil."
As for Ralph Lauren, the company said its endorsement agreement with Lochte "was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract." ...
Gold's Gym is acting quickly today to defuse a PR crisis sparked by an Egyptian franchisee who created a social media post that showed a pear and said "This Is No Shape for a Girl." (UPDATE: The gym chain has posted a lengthy explanation and apology on Facebook, where the company says it has terminated its franchisee agreement with the location behind the ad. See below for the company's full statement.) While the Egyptian location has apologized for the image, it remains in circulation on social media, with many thinking it's an official marketing image for the gym chain. This morning, Gold's Gym's official Twitter account has been responding to many of the ad's critics....
Joel Gascoigne, CEO of social media tool startup Buffer, shared a 3500-word post in which he explains why he’s laying off 10 of his 94 employees. In contrast to bloodless posts from the likes of Inteland Microsoft, it indulges a different sin: oversharing. A lot of my correspondents forwarded Gascoigne’s post to me, hoping I’d praise it because it is so different from the other CEO communications I’ve shared. And there is a lot to like here: it’s extremely open, fair, and honest. Gascoigne is living his sincere promise to be transparent. But a CEO should be communicating the realities of his or her business regularly, not dropping it all at once in a 3500-word lump along with a layoff. What a team wants from their CEO is to share what’s relevant, not to share everything. This is a good example of how it’s possible to overdo transparency....
As PR pros, we all know there are those pitching missteps that journalists loathe. There are surveys telling us what they prefer and advice on how they like to be pitched.
Did you know, though, that there's a Twitter account where journalists share #PRfails?
Yes, @SmugJourno retweets reporters' #PRfail tweets.
It's a fun account to follow, as not only are many of them laugh-out-loud funny, but you can also gain valuable insight into what not to do when pitching journalists. Have a look....
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In our 48-year history, these are the harshest sanctions PRCA ever has handed down to a member. They reflect the severity of Bell Pottinger’s breaches of PRCE ethical frameworks. And they reflect how seriously PRCE takes those frameworks