Public Relations & Social Marketing Insight
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Virtual Reality + Marketing in 2017

Virtual Reality + Marketing in 2017 | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - May 2, 2017 11:16 AM

There’s no question that many marketers are thinking about virtual reality (VR).


At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. Through 360-degree and VR films, marketers can whisk viewers away to Thailand, take them on the open road in New Zealand, or drop them in the middle of a house party.It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017. Yet, VR requires a big investment. And a company must align on goals, strategy, distribution, and measurement plans before launching any VR initiative. 


If you’re among the many brands considering VR as part of your 2017 content marketing strategy, here are helpful data points to keep in mind and possibly build your business case, via this infographic from Marketo and Column Five..

Jeff Domansky's insight:

Got VR? Check out the newest marketing landscape.

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Virtual Reality, WordPress, & Web Design: What Does the Future Hold?

Virtual Reality, WordPress, & Web Design: What Does the Future Hold? | Public Relations & Social Marketing Insight | Scoop.it
From www.elegantthemes.com - January 2, 2017 1:22 AM

Virtual reality promises massive changes to the way we experience and interact with technology. Despite that, VR has failed to burst into the mainstream. At least so far…But with cheap cardboard boxes that turn smartphones into virtual reality headsets and intrepid developers pushing for VR standards for web browsers, widespread virtual reality on the web is getting closer and closer.


In this post, I’ll dig into some of the implications of virtual reality on both WordPress and in web design in general....

Jeff Domansky's insight:

Here, we look at what technological innovations could be around the corner.

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Snapchat Rolls Out New AR Features, But Wait…So Does Facebook - eMarketer

Snapchat Rolls Out New AR Features, But Wait…So Does Facebook - eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - April 19, 2017 9:58 AM

Snapchat rolled out a new feature on its platform, World Lenses. The feature is similar to its already popular filters, with one key differentiator—augmented reality (AR).


On the heels of that announcement, Facebook CEO Mark Zuckerberg took the stage at Facebook’s F8 conference and spoke about the future of AR, and the steps his company is taking. He then introduced an AR platform that will soon be available within Facebook’s Camera feature on smartphones.


Surprising? Not really.It’s not like one company has dibs on which technology they’ll be using. And AR has been booming worldwide....

Jeff Domansky's insight:

Faceoff! Snapchat and Facebook AR features go toe to toe.

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Why and how chatbots will dominate social media

Why and how chatbots will dominate social media | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - July 23, 2016 8:44 PM

Robots, though more specifically virtual robots or chatbots powered by artificial intelligence (AI), are transforming the way brands do business with their customers. Domino’s was one of the first companies to dabble in AI, allowing customers to order pizza by tweeting a pizza emoji to @Dominos. On the backend, a bot scans to confirm the tweet was not a hoax and processes the order.

More recently, Taco Bell unveiled its TacoBot within the Slack messaging platform that allows busy workers to chat with a bot to order a taco. And at Facebook’s F8, 1-800-Flowers, CNN, Spring — a retail shopping startup — and others released chatbots for Facebook Messenger. These bots offer new ways to shop, make purchases, read the news and more within the Facebook platform.

While all this sounds exciting, what does it actually mean for consumers, and what’s to become of the “humans” on social media?...

Jeff Domansky's insight:

Hello, my name is Jeff and I'll be your chatbot tonight. What's on the horizon for chatbots?

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