Good Marketing
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Good Marketing

Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
Curated by Kasia Hein-Peters
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Sheryl Sandberg On Gender Equality's Power In Advertising And Business

Sheryl Sandberg On Gender Equality's Power In Advertising And Business | Good Marketing | Scoop.it
From www.forbes.com - July 22, 2017 2:27 PM
I caught up with Sheryl Sandberg in Cannes to discuss the genesis of the Glass Lion award, the bias that persists in advertising, and the progress that is being made to meet Sandberg’s vision of a world free from inequality in media as pervasive—and powerful—as advertising.
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Watch Audi's bold, touching, and totally feminist Super Bowl ad.

Watch Audi's bold, touching, and totally feminist Super Bowl ad. | Good Marketing | Scoop.it
From www.upworthy.com - February 5, 2017 8:27 PM
Audi didn't shy away from getting a little political in its Super Bowl ad.
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Why Do We Get So Emotional About Brands?

Why Do We Get So Emotional About Brands? | Good Marketing | Scoop.it
From hbr.org - April 23, 2015 12:35 PM
Because we see them as parents, children, and partners.
Kasia Hein-Peters's insight:

Brands, emotions and gender

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Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance | Sustainable Brands

Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance | Sustainable Brands | Good Marketing | Scoop.it
From www.sustainablebrands.com - June 27, 2017 3:21 PM
In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this reputation, the consumer goods giant has launched a new global alliance aimed at eliminating stereotypical portrayals of gender in advertising and all brand-led content.
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The woman giving the world an indigenous Australian version of Barbie

The woman giving the world an indigenous Australian version of Barbie | Good Marketing | Scoop.it
From www.dailymail.co.uk - July 3, 2016 3:56 PM
Lorna Munro, from Sydney, has set out to re-style Barbie and Bratz dolls. The result is beautiful, indigenous creations. What started as a hobby has now become a business, Lorna's Tribe.
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Aboriginal Barbie
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