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This week, sustainable menswear brand Outerknown launched #ITSNOTOK, a campaign and giveback program designed to bring awareness to environmental issues – particularly the declining health of our oceans, mostly due to pollution. #ITSNOTOK is a call to action to consumers to become part of the solution, rather than the problem, by helping to clean up the oceans. Outerknown will donate 100% of the profits from the sale of its #ITSNOTOK products to Ocean Conservancy to help conserve beaches and oceans.
