Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Trending: Dell Releases Ocean Plastic Packaging as New Plastics Economy Takes Shape | Sustainable Brands

Trending: Dell Releases Ocean Plastic Packaging as New Plastics Economy Takes Shape | Sustainable Brands | Good Marketing | Scoop.it
Plastics are an important part of the global economy and have many practical applications for everyday life, but their indisputable benefits are significantly outweighed by their environmental drawbacks — namely in regards to ocean pollution. Recognizing the seriousness of the problem, Dell, the Connecticut Department of Energy and Environmental Protection and NatureWorks are finding new and innovative ways to tackle plastic pollution both at the source and at end-of-life.
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#BusinessCase: How Dell Saved $39.5M, Slashed Emissions, Increased Sustainable Materials by 20% | Sustainable Brands

#BusinessCase: How Dell Saved $39.5M, Slashed Emissions, Increased Sustainable Materials by 20% | Sustainable Brands | Good Marketing | Scoop.it
Today, Dell unveiled the significant progress it has made against the 21 goals under its 2020 Legacy of Good plan. The company is 72 percent of the way to their goal for sustainable material use, and approximately 93 percent of Dell packaging by weight is now sustainably sourced and recyclable or compostable. The company's 'Connected Workplace' telecommuting program continued to yield impressive results, saving the company $39.5 million and avoiding 13,000 metric tons of greenhouse gas emissions.
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