Pocari Sweat: Inside the meteoric rise of Asia's answer to Gatorade | Physical and Mental Health - Exercise, Fitness and Activity | Scoop.it
From edition.cnn.com - August 1, 2020 9:58 PM
Launched in 1980, Pocari Sweat is a force in the sports beverage market across Asia and the Middle East. But while the beverage turns 40 this year, it's virtually unheard of in the West.