Photography Gear News

"Just four months after announcing its intention to transform photography, camera startup Lytro has announced its first product. The company's 'light field camera' may not look or work like anything currently on the market but, with an asking price starting at $399, it's clear that the company can conform to conventional expectations. Having given us an interview about the technology earlier this year, Founder and CEO Ren Ng was kind enough to show us the camera and give us an idea of what to expect."

"Plenoptic camera maker Lytro has unveiled its first product - the Lytro Light Field Camera. Available in early 2012, the camera will come in 8Gb and 16Gb versions, costing $399 and $499, and capable of storing 350 and 750 images respectively in their internal memory. The cameras feature a 35-280mm equivalent, constant F2 lens with what the company is calling an 11 megaray sensor, that captures photos that can be refocused after shooting. Company Founder and CEO Ren Ng showed us the camera and talked us through the shooting experience."

"You knew Lytro was up to something, but with its infinite focus light-field powered camera out of the bag, how does it actually stack up in real life? In a word: novel -- you certainly won't be tossing your regular camera for this shooter, at least not in its current incarnation. Still the concept of shoot now, ask focus questions later is revolutionary, so hop on past the break for our initial impressions."