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According to Mhealth news “Lydia Bernstein, the director of clinical programs at Harvard Pilgrim, said that the traditional ways of reaching out to patients aren’t cutting it anymore, and... [[ This is a content summary only.
Via Olivier Delannoy
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Rescooped by eMedToday from Digital marketing pharma |
Scoop.it!
Via Olivier Delannoy
eMedToday's insight:
The answer to the question, as expected is NO.
"Remember that 1/3 of patients never fill their Rx’s and 1/3 of patients fail to take medications as prescribed"
Adherence is a huge problem for Pharma.
However, a great number of mobile apps are on the market making patient medication possible, particulary with games
A pharma should design or accept one of the many solid mobile apps for adherence and put that app on a mobile platform under their brand name.