Making sense of e-detailing in Japan’s pharmaceutical sector
RT @claudiobini: Making sense of e-detailing in Japan’s pharmaceutical sector http://t.co/bRGCSbS4...
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Staying UpToDate: Give Doctors What They Want!
See for yourself why UpToDate is the clinical decision support resource trusted by more than 700,000 clinicians around the world.
eMedToday's curator insight,
June 29, 2013 8:55 PM
Doctors want trusted information from a Pharma. Rather than send a doctor on a trip or a free dinner, give them access to information that helps them deliver the best health care and medicine to their patients.
Load this wonderful source of information on a e detailing platform for a doctors.
You want their time and attention this does it.
Have advances in ICT impacted on marketing in pharmaceutical ...
E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. Furthermore, it doesn't make any confusion in terms of ...
eMedToday's curator insight,
June 19, 2013 8:53 PM
Beyound costs per visit is much lower in self directed e detailing, a big issue not discussed so much is
" Furthermore, it doesn’t make any confusion in terms of contents delivery. In many cases, sales representatives generate confusion while delivering marketing messages. E-detailing provides accurate set of data and message."
Combined Hospital and Pharma e Detailing app
Delivering value to Doctors, Patients, Hospitals and Pharma’sA Mobile App Solution For Pharma’s
eMedToday's curator insight,
June 18, 2013 8:00 PM
Interesting new mobile app under development in Aisa, http://www.emedtoday.com
Pharma Marketing Blog: Tablet Detailing Evolution
The Roche "Team Italy" (see below) sent me a nice infographic that provides some details about the current and future digital efforts of Roche Italy -- including some data regarding digital marketing spend by various brands.
eMedToday's curator insight,
May 26, 2013 6:16 AM
Good short discussion of Roche evolution for e detailing. For them, it is here and not and impressive
eMedToday's curator insight,
May 26, 2013 6:07 AM
Social media is important to Pharma. Many traditional Pharma platforms are going out of business like DTC. One digital not fully understood by Pharma is effective use of digital mobile app and e detailing as part of the new digtial health perspective.
"There are channels that are becoming relevant and interesting now, and others that have been available for a long time but haven't really been used by pharma marketers. It is important to change the perception of established channels, which very few are using properly, and many are not using at all. Among those who have a social media presence, how many are utilising those channels as a way of engaging in a two-way communication with their audience, rather than as just another platform to broadcast their marketing message"
kiey
Today, the majority of all physician e-details taking place globally are happening in Japan. Part of this is because Japan is the world’s second-largest pharmaceutical market in terms of sales; the country also has an advanced digital infrastructure. The number of smart phones and tablets both owned and used by physicians—and not just the younger ones—has also grown markedly in recent years. Moreover, external pressures such as stricter rules (i.e., a ban on excessive entertainment from sales reps and restrictions on hospital visits) and changing customer dynamics have prompted pharma companies to experiment with new approaches. Specifically, they are using a combination of their own Internet websites and emerging physician portals, such as MedPeer, Carenet or m3.com.