The Decline of the Single Screen Physician -
“The Decline of the Single Screen Physician -- Oncologists Twice as Likely to ...”
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“The Decline of the Single Screen Physician -- Oncologists Twice as Likely to ...”
In the third of our video-blogs following on from the launch of our #HealthReport, 'A Prescription for Healthcare Marketing in the Consumer Age', we investigate whether social and digital media is in fact an opportunity for the healthcare and...
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
The challenge is to deliver an engaging, valuable holistic customer experience that is fast, responsive and personalised.
“INFOGRAPHIC: Smartphone = Smarter Healthcare http://t.co/V4BcjJzamr via @visually #mHealth”
The smartphone and e detailing is the future of health care models
By Rory Stanton, Consumer Analyst
One of the topics we’re digging into here at Manhattan Research is decision support. Though the internet is a go-to option for most US consumers for health...
In fact, only 55% of online consumers reported that they can find all the health and medical information that they need on the Internet. The flood of health apps, websites, portals, health communities, and health news sites has created a bit of “information overload”, and patients need decision support tools to help determine what all this information means in the
context of improving and managing their own health
And
Consumer traffic to pharmaceutical corporate websites is low because usability is typically low.
"#Pharma Still NOT "Digitally Mature." http://t.co/dafpAoOC4n
Pharma spend about 4 time as digitally mature industries
Not good
One of the most common mistakes," says the Roche Digital team, "is to believe that anyone within a company can take care of digital communication. This is a particularly bad mistake for pharmaceutical companies that operate under specific legal and regulatory restrictions."
This is great idea of Digital academy which is start of understanding how to deliver digital solutions into the e detailing envirnoment
The increasing need for good quality content across digital mobile platforms...