Multichannel pharma marketing and the right channel
Pharma see’s digital as a strategic way to reduce costs and increase marketing efficiencies and , with some investment, that thesis can be validated. However today’s consumer and...
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interesting quote
While the model of heavy TV advertising is almost completely dead there are over 400 new drugs in development for chronic conditions. If these drugs do present a clear product benefit compared to generic’s and other brand than the best way to get patients attention is through TV.... In most cases they probably are going to turn to the Internet for health information but is your website going to draw them in or is it just a billboard trying to sell your drug?
TV advertising will go away in 5 years. Pharma web sites in general are not effective for educating the consumer.
What works is mobile apps within the frame of e detailing.