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Why Humans are the Future of Digital Health | Joe Kvedar | TEDxBeaconStreet #hcsmeufr

From www.youtube.com

As the number of older adults continues to grow, we will need to use technology to help us close the gap between the number of patients and caregivers
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Digital and mobile health: can doctors and consumers get on the same wavelength?

From healthpopuli.com

PwC polled both providers and consumers to gauge their respective interests in digital health technologies. The chart illustrates that greater preference among consumers for five of the six technologies assessed, with the exception of patients doing urinalysis tests at home with a device on the phone, favorite by more doctors than patients (47% vs. 42%). Consumers prefer, in greater numbers,

Using an at-home strep test at a (retail) storeChecking vital signs at home with a device on their phone (with nearly as many doctors comfortable with this, 55% vs, 53%)Sending digital photo of skin problem to the dermatologistChecking for an ear infection suing a device on their phoneHaving an ECG at home using a device attached to a phone.

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Example Of Doing It Right For Pfizer

From news.google.com

Human Care Systems Inc., April 2013
PharmaLive (press release) (subscription)
The microsite was recognized in the “Creative/Web Interactive Capabilities” category of the 2013 AVA Digital Awards.
eMedToday's curator insight, June 22, 2013 9:31 PM

This is what Pharma should do for patient engagement. Provide helpul powerful advise for patients. This is branding at its bes.

 

" HCS started the year with the launch of MyKidneyTransplant.com, an English and Spanish website created for Pfizer that guides patients through the process of preparing for and undergoing kidney transplant, and promotes adherence to the critical post-op treatment regimen. The program provides interactive exercises and practical tips based in behavioral science. It also incorporates system-generated emails and personalized text messaging services to create a cohesive experience for the patient".

eMedToday's curator insight, June 22, 2013 9:33 PM

 

A Pharma could develop a focused, highly useful content on any disease of interest and deliver it via a mobile app or e detailing program.