On Line Marketing Counts
New Pharma Digital Marketing Benchmarks Reveal Significant Increase in ...
PR Newswire (press release)
RESTON, Va., June 20, 2013 /PRNewswire/ -- comScore, Inc.
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New Pharma Digital Marketing Benchmarks Reveal Significant Increase in ...
PR Newswire (press release)
RESTON, Va., June 20, 2013 /PRNewswire/ -- comScore, Inc.
" Based on comScore's permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical studies, these benchmarks show that online pharmaceutical marketing continues to have a positive impact on brand awareness and conversion among patients and prospects. The study also introduces new insights into conversion lift rates across various medication categories."
"Our annual benchmarking study has shown through the years that various online marketing methods have had a positive impact in increasing awareness and favorability toward pharmaceutical products, with branded website visits consistently generating the highest lifts in conversion"
Even though e detailing is not discussed directly, clearly it is on lone marketing and Does Count