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How hospitals can take advantage of inbound marketing techniques to grow referrals.
Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn't work overnight,” said Mark Shipley, President and Chief Strategic Officer of...
What is inbound marketing?. It is any message that a patient might find on the web which causes them find your hospital like social media, like content, In general hospital are just learning to use in bound marketing. In bound marketing is where patient engagement is.
"Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesn’t allow"
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
