Healthcare marketing budgets decreasing: Rise of Social Media
The study, dubbed the Healthcare Marketers Trends Report, surveyed more than 200 qualified executives from a range of medical fields and asked about a number of topics including marketing budgets and the many ...
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Even though the article is on reducing budgets there is one great quote.
"The era of Big Pharma, and marketing of the magic of a pill, is gone," Kate Cronin, global managing director at Ogilvy CommonHealth Public Relations, told the news source. "Now it's about everything that surrounds a pill, including services, disease awareness, education and prevention."
Pharma are being pushed for cost reduction.
The quote is so true. The Big Pill is gone and Pharmas need to create new ways to engage doctors and patients and that way is e detailiing