E-HEALTH - E-SANTE - PHARMAGEEK
286.3K views | +34 today
Follow

Inbound Marketing Strategy in Healthcare

From www.prweb.com

Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn't work overnight,” said Mark Shipley, President and Chief Strategic Officer of...
eMedToday's curator insight, June 19, 2013 7:46 PM

What is inbound marketing?. It is any message that a patient might find on the web which causes them find your hospital like social media, like content, In general hospital are just learning to use in bound marketing. In bound marketing is where patient engagement is.

 

"Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesn’t allow"

Apple - iPad in Business: Mayo Clinic " The Gold Standard"

From www.apple.com

eMedToday's curator insight, May 28, 2013 8:01 PM

Mayo Clinic is the gold standard for social media and using technology for mhealth. Here is a good review of what they are doing

 

"The clinic’s adoption of iPhone, iPad, and custom in-house apps reflects the Mayo Clinic’s commitment to the latest advances.

With more than 15,000 iOS devices on the clinic’s network, building apps for this platform was a priority.

“iPhone, iPad, and apps make communication easier. We’re providing real value to our staff, but also ultimately to our patients.”