#Pharma #digital trends 2014 - dynamic #content
In 2014, pharma need to create dynamic content, created to deliver the right message, to the right person, at the right time.
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E detailing on the iPad what are the options and pitfalls
Depends what you want to achieve with your eDetailer: 1 – If you want to show only printed materials then you can use a static presentation app or pdf, such as Keynote, Adove Viewer, iViewer 2 – Going for some […]...
Digital marketing focus for 2013: Content, mobile and social media marketing
An infographic from PwC revealed the top four digital marketing trends, with content marketing becoming a new priority for digital marketers. (Content marketing to help better position your brand, you bet it's important!
eMedToday's curator insight,
August 8, 2013 8:40 PM
The fact:
Content marketing has become an essential tool for companies to promote their brand and boost business growth.
A blog post from PricewaterhouseCoopers (PwC) reveals that 91 per cent of B2B and 86 per cent of B2C marketers are using content marketing. PwC National Digital Change Leader John Riccio says this indicates businesses are "investing in content to gain an edge over their competitors".
Pharma historically have not done content marketing. But they need to re-address content marketing in terms of how they relate to doctors.
eMedToday's curator insight,
August 8, 2013 8:41 PM
Pharms should consider how to use content marketing on e detailing platforms.
New Pharma approach: from (e-)detailing to customer & patients
In the demand for a new business model for pharma, the roadmap from current promotion via detailing to a more engaging way to physicians and health care provide
EDetailing for Idiots
Article from Base Articles and entitled An Anatomy of EDetailing for Idiots - By anna smith
eMedToday's curator insight,
June 11, 2013 11:23 PM
summary:
"Among all these above mentioned activities virtual detailing is the most frequent of all and there can be hardly any doubt that if executed properly this particular activity can result in a number of important benefits like"
12 benefits are listed. All sound.
Pharmaceutical e detailing
As the use of electronic media to illustrate and amplify the sales message becomes more prevalent within the pharmaceutical industry, Pf looks at the diverse e-detailing services available to compa...
eMedToday's curator insight,
May 28, 2013 8:29 PM
key insight
"As the old saying goes, the devil is in the detail. Torsten W. Bernewitz of ZS Associates argues that traditional detailing has become too expensive both for the pharma industry and for the NHS. Industry needs to utilise the reach and efficiency of electronic media without sacrificing the real sales benefits of customer relationships. The role of e-detailing, he argues, is “additive”: it facilitates traditional detailing instead of replacing it. The challenge for the company is to optimise its sales model across the “promotional mix”.
4 secrets of reaching physicians online
By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
eMedToday's curator insight,
May 17, 2013 8:55 PM
summary:
"Manhattan Research conducted an online survey of 1,713 US physicians in 2010 to determine the latest trends in how physicians interact with pharma and biotech companies through digital channels and tech-enabled sales reps."
Pharma need to use mobile device to reach and communicate with doctors
Which digital tactics provide the greatest ROI for pharma marketers?
As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them. Digital marketing, today, isn't just...
eMedToday's curator insight,
May 12, 2013 8:38 PM
Cegedim that in the US, spending on e-detailing, e-mailing and Webinar /Webcast type promotion was up 65% over 2011. Not surprising since 10% of pharma sales forces have been laid off here in the US. While the idea of eDetailing sound like a great way to reach physicians they have to consider when physicians are available for eDetailing and move beyond a canned pitch. In addition research has shown that physicians are relying more on mobile apps for prescribing information.
“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”
This is exactly what Pharma need to do for e detailing in addition to product knowledge
“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”