Sr. Director- Marketing Operations: Misses The Point
Responsible for strategically driving operational needs for the Marketing Division and all Departments within the group.
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Responsible for strategically driving operational needs for the Marketing Division and all Departments within the group.
By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
summary:
"Manhattan Research conducted an online survey of 1,713 US physicians in 2010 to determine the latest trends in how physicians interact with pharma and biotech companies through digital channels and tech-enabled sales reps."
Pharma need to use mobile device to reach and communicate with doctors
From Business Insider's Ignition Conference 2012. "The Future of Business" presented by Henry Blodget.
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
Hospital need to hire digitally smart people, The old traditional job descripiton is out.
This is why most hospitals are in the dark ages related to digital marketing