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4 secrets of reaching physicians online

From www.mmm-online.com

By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
eMedToday's curator insight, May 17, 2013 8:55 PM

summary:

 

"Manhattan Research conducted an online survey of 1,713 US physicians in 2010 to determine the latest trends in how physicians interact with pharma and biotech companies through digital channels and tech-enabled sales reps."


Pharma need to use mobile device to reach and communicate with doctors

16 Slides On The Future Of Digital

From www.slideshare.net

From Business Insider's Ignition Conference 2012. "The Future of Business" presented by Henry Blodget.
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Why don't companies understand digital influence?

From www.wired.co.uk

Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

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