Mobile health apps: when will they change the interaction between pharma and patients?
Mobile health apps when will they change the interaction between pharma and patients?
Reactions
(8)
Bayer Pharma And Healthcare App Startups
It's a great opportunity for me to meet innovative health app developers in Germany and see if they are anything like the "typical" mobile app developer I described previously on Pharma Marketing Blog (see "Is This the Typical ...
eMedToday's curator insight,
June 8, 2013 8:37 PM
This is interesting comment by Pharma guy. There are about 400 mobile apps developed by Pharmas. They like all app developers need to understand the FDA guildlines when they develop mobile app. In this comment is survey.
Bayer like a few other Pharma have developed rewards for innovative start ups
This is the key issue for mobile app development
But before you start working on a health application, ask yourself only one simple question: why should patients download this specific mobile application? Sometimes it can also help to ask yourself: “when will I download something? What is in for me? What are my personal benefits?” In my opinion, there are only two reasons why patients download a mobile health app:
1. They want to manage their treatment and become / stay healthy
2. They want to gather information around a specific treatment / indication
With this in mind, pharma marketers can start working on the development of an application which delivers one, or even both, of the mentioned reasons above. An application that can be integrated in the daily life of patients, families, relatives!
Even though the advise is focused on patients
The same logic applies to any e detailing solution.
It must be useful and valuable for a doctor to use