Personal Branding & Leadership Coaching
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Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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SWOT Analysis - How to Conduct a Proper One

SWOT Analysis - How to Conduct a Proper One | Personal Branding & Leadership Coaching | Scoop.it
A SWOT Analysis Looks at A Project or Business Venture by Focusing on Its Strengths, Weaknesses, Opportunities, and Threats. Learn how to create one.
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Benefits of a SWOT Analysis and How to Fine Tune It

Benefits of a SWOT Analysis and How to Fine Tune It | Personal Branding & Leadership Coaching | Scoop.it
In the early 1960s, when a research team at Stanford Research Institute developed the concept, SWOT was known as SOFT (Satisfactory, Opportunity, Fault and Threat). It was the result of the necessity…
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Coaching Tools 101: Everything you need to know about SWOT Analysis!

Coaching Tools 101: Everything you need to know about SWOT Analysis! | Personal Branding & Leadership Coaching | Scoop.it

What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and the something being evaluated could be a business, a person, place, product, process or even an industry.


Also known as a SWOT Matrix, it’s a tool that helps us evaluate how we are doing. 

Stefano Principato's insight:

Some of the reasons to use a SWOT Analysis include:

  1. Ideas and Input for Goal-Setting (the most common use)
  2. Personal Career Planning or Personnel Appraisals
  3. Corporate Planning – could be at a departmental or organizational level
  4. Evaluating the success of a plan, project or strategy
  5. Competitor and/or Market Analysis
  6. To analyze a crisis situation and provide ideas.
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SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats

SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats | Personal Branding & Leadership Coaching | Scoop.it
Learn how to use business SWOT analysis to find your strengths and weaknesses, and the opportunities and threats you face. Includes template and example.
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How to Do a SWOT Analysis [Infographic]

How to Do a SWOT Analysis [Infographic] | Personal Branding & Leadership Coaching | Scoop.it
When to use SWOT analysis? Why Use SWOT? How to do a SWOT Analysis? Introduction to SWOT What is a SWOT analysis? It is a simple method of planning that compartmentalizes important internal factors (…
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