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Scoop.it!
From
12most
Barry Feldman helps accelerate your influence with the 12 Most Practical Ways to Develop a Powerful Personal Brand. 
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Scoop.it!
In a sea of online competitors, how do you create differentiation? Highly effective ways to build an online personal brand.
Stefano Principato's insight:
“The powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for—the values, abilities and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.” Peter Montoya
Scoop.it!
Your personal value proposition (PVP) is at the heart of your career strategy. It’s the foundation for everything in a job search and career progression — targeting potential employers, attracting the help of others, and explaining why you’re the one to pick. It’s why to hire you, not someone else.
Stefano Principato's insight:
Here are four steps to develop a strong PVP:
Scoop.it!
Follow these five steps to create a shared vision with your team and to lay out the roadmap to achieve it.
Stefano Principato's insight:
This is the roadmap for the process I use to create a shared vision that not only inspires, but provides clarity on direction and ongoing guidelines for decision-making.
Scoop.it!
I read an article about branding, and thought I'd try creating a personal brand statement, as a fun writing practice. Here are the steps.
Stefano Principato's insight:
Your personal brand statement … should connect you with whoever reads it. It must be unique to you and only you. It should also be consistent with what you actually do. What value do you provide? What is unique about what you do? Which target audience do you provide value for?
Scoop.it!
How building a strong Personal Brand could help you find your next job.
Stefano Principato's insight:
How can you build a strong brand.
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Scoop.it!
A 'personal brand' is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy?...
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Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world.
Stefano Principato's insight:
The hashtag is a way to get your message in front of a much larger audience. Take time to identify what hashtags are being used consistently.
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Establishing a substantive value proposition is critical if you want to start the journey from your “idea” to building a successful company. In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives
Stefano Principato's insight:
As you set out to create YOUR compelling value proposition, consider the following four steps: Define, Evaluate, Measure and Build.
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From
fedobe
Imagine if you could create a brand for yourself. Think yourself as a product placed alongside your competitors in a showroom. Customers check you along with your competitors. Tell me, what is the most determinant decision making factor in here? Obviously, it’s the quality of both the products. But, let’s say, both you as well as your competitors have equal quality. Now what is the factor that control customers’ mind? Yes, it’s the presentation. It is the packaging that will make customers attract buy you over your competitors. This is what we call personal branding.
Stefano Principato's insight:
Personal branding is extremely critical for your career so that people can easily identify you from the rest of the bunch. With personal branding:
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The 10 pillars to successfully position yourself as an expert in your niche through personal branding
Stefano Principato's insight:
The packaging of yourself on different formats includes good design, good photography (a family photo with your dog doesn’t cut it, that’s just weaksauce), good copy on your key messages or well produced videos.
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What do people see when they Google you? Building your personal brand online will determine the business you get - and don't get - for many years to come.
Stefano Principato's insight:
10 of the most important factors when it comes to building your personal brand online
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