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Establishing a substantive value proposition is critical if you want to start the journey from your “idea” to building a successful company.
In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives
As you set out to create YOUR compelling value proposition, consider the following four steps: Define, Evaluate, Measure and Build.