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A case study of a swimwear company.
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Scooped by Stefano Principato |
Scoop.it!
Stefano Principato's insight:
My approach is based on narrative techniques. I begin by working with clients to write a story based on this template:
Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. .Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … .
The power of stories to make a strategy statement more human
Such a simple template that can help provide an outline for your story.
Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition) …
love this!