Personal Branding & Leadership Coaching
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Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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Content Marketing - a two-way connection

Content Marketing - a two-way connection | Personal Branding & Leadership Coaching | Scoop.it

Audience participation content is the simplest way to have that two-way connection. Building a community is another model but it’s going to take more time, effort and, in many cases, money. The effort yields you huge credibility and currency by positioning you as the brand that is a connector.

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How The Right Content Optimization Can Increase Brand Visibility

How The Right Content Optimization Can Increase Brand Visibility | Personal Branding & Leadership Coaching | Scoop.it
The latest Google search update is now a more mobile-friendly algorithm that keeps up with today’s search trends. As social media and technology has transformed the way we find information, the improved method is designed to understand the intent and contextual meaning of a query from portable devices. This is great news for brands as a more intuitive system gives them an opportunity for increased…Read more ›
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Why You Need a Content Marketing Calendar

Why You Need a Content Marketing Calendar | Personal Branding & Leadership Coaching | Scoop.it
Don't let a lack of implementaiton ruin your marketing plan. Learn how a content marketing calendar can help drive your strategic marketing plan forward.
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How to Use Content Curation for Your Blog and Social Media Marketing

How to Use Content Curation for Your Blog and Social Media Marketing | Personal Branding & Leadership Coaching | Scoop.it
Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from relevant sources helps to turn your social m

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How to Build a Personal Brand with Content Marketing

How to Build a Personal Brand with Content Marketing | Personal Branding & Leadership Coaching | Scoop.it
Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro.

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2DiFore Marketing Solutions's curator insight, July 13, 2018 10:43 AM

How many of you out there are solepreneurs? Like many of us we have a "personal brand" that transcends any other type of marketing. People and companies want to work with peoples they highly respect and like are you one of them?

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How Visual Content Can Improve Readership of Your Brand's Emails

How Visual Content Can Improve Readership of Your Brand's Emails | Personal Branding & Leadership Coaching | Scoop.it
An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communicatio
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5 Actionable Techniques to Improve your Outcomes with Content Marketing  

5 Actionable Techniques to Improve your Outcomes with Content Marketing   | Personal Branding & Leadership Coaching | Scoop.it
While there is no universal formula that can help you in ensuring your content is read by everyone, there are some tips that do come in handy. Here are 5 actionable techniques that you can use for improving your outcomes with content marketing.

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41 Content Types You Should Employ in Your Marketing Strategy

What content types can you integrate to your marketing mix? Check out the infographic above to identify which content you should employ in your content marketing strategies. If you also need…
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Create a Successful Content Marketing Plan for Your Personal Brand  

Create a Successful Content Marketing Plan for Your Personal Brand   | Personal Branding & Leadership Coaching | Scoop.it
Content marketing is an important element for your personal brand in which your business can establish itself as a trusted expert in your niche
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The Context of Content and Your Personal Brand 

The Context of Content and Your Personal Brand  | Personal Branding & Leadership Coaching | Scoop.it
Sосiаl mеdiа iѕ such a роwerful marketing tool уеt over 70% оf ѕmаll businesses and solopreneurs ѕtrugglе with it. Oftеn, I а
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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Personal Branding & Leadership Coaching | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner

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janlgordon's curator insight, March 22, 2017 5:15 PM

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, March 23, 2017 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 2017 10:14 AM
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How To Harness The Power Of Storytelling For More Effective Content Marketing

How To Harness The Power Of Storytelling For More Effective Content Marketing | Personal Branding & Leadership Coaching | Scoop.it
Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our f…
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5 Branded Content Campaigns You Need to Know

5 Branded Content Campaigns You Need to Know | Personal Branding & Leadership Coaching | Scoop.it
These five brands are doing branded content right, embracing subtlety and enhancing the credibility and value of their host content.
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10 Elements of a Successful Content Marketing “Engine”

10 Elements of a Successful Content Marketing “Engine” | Personal Branding & Leadership Coaching | Scoop.it
Infographic brought to you by Wrike project team management software Please follow and like:
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Personal content strategy

I have developed my own #contentmarketing #personalbranding formula based on my mentor Gary Vaynerchuk philosophy. I have been implementing this plan everyday …
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How to Create Crowd-Pleasing Meals Out of Content Marketing Leftovers

How to Create Crowd-Pleasing Meals Out of Content Marketing Leftovers | Personal Branding & Leadership Coaching | Scoop.it
You have no shortage of content ingredients on-hand. Learn how to repurpose “content leftovers” into deliciously satisfying meals for your audiences.
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3 Ways to Build Your Brand Identity Using Content Marketing

3 Ways to Build Your Brand Identity Using Content Marketing | Personal Branding & Leadership Coaching | Scoop.it
Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.

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A New Strategy For Branded Content

A New Strategy For Branded Content | Personal Branding & Leadership Coaching | Scoop.it
The era of pervasive communication challenges traditional strategies, models and best practices. It's time for something new.
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The Latest Content Marketing Strategy Changes For Personal Brands

The Latest Content Marketing Strategy Changes For Personal Brands | Personal Branding & Leadership Coaching | Scoop.it
In order to reach more people online your brand needs to be aware of the latest changes and updates as well as creating a focused content marketin
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The Beginner's Guide To Inbound Marketing

The Beginner's Guide To Inbound Marketing | Personal Branding & Leadership Coaching | Scoop.it
Elna Cain introduces the topic of inbound marketing and discusses what it consists of. Also, she discusses the tools to get your inbound marketing going!

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Use These 5 Tools to Generate Better Content

Use These 5 Tools to Generate Better Content | Personal Branding & Leadership Coaching | Scoop.it
According to research by Buffer, the following is the break up of the time taken by bloggers to publish an excellent blog. It is evident that content marketers spend significant time in following act…
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Personal branding basics: The content question

Personal branding basics: The content question | Personal Branding & Leadership Coaching | Scoop.it

There are two dimensions to the professional content you present: original and curated. You want to create solid original content, and by “original” I mean that it needs to be your ideas and sufficiently unique. (I know that “sufficiently” shouldn’t really be used to qualify the word “unique.” However, there’s really nothing – or very little – new under the sun, so you need to work hard to find the inventive variations that set your content apart from all the other content competing for eyes and ears.)

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Create Content for Your Personal Branding That is Engaging

Create Content for Your Personal Branding That is Engaging | Personal Branding & Leadership Coaching | Scoop.it
Content that gets noticed is an important tool for your personal brand in which your business can establish itself as an expert in your industry an
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Improve Your Personal Brand’s Content Marketing Reach

Improve Your Personal Brand’s Content Marketing Reach | Personal Branding & Leadership Coaching | Scoop.it
A successful content marketing strategy is important for your personal brand to establish yourself as an expert in your niche. Spreading your message across multiple channels will help create even mo…
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10 Insightful Leadership Resources for Content Managers

10 Insightful Leadership Resources for Content Managers | Personal Branding & Leadership Coaching | Scoop.it
What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brus…
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