Personal Branding & Leadership Coaching

How to build a great brand story using many sources, including your brand positioning, consumer insights, big idea, brand purpose and brand values.

A look at why brand storytelling is so important, what makes a great brand story and how to unlock the compelling backstory of any business.

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer The key to a brand turnaround is to identify the motivation(s) that is/are dragging it down, and then to implement a range of strategies.

What is the best way to use your brand online in order to attract clients and customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co. 1. Show Your Face Clients…Read more ›

If you have been reading our recent posts, you might find this post particularly interesting. As a part of our 'personal branding' series, we bring to you the

If marketing is more about what you say, then branding is more about how others see you. About your own or your company image. Discover WHY you need a style gu…

When purpose gets confused for a position, brands lose their ability to differentiate and compete.

The era of pervasive communication challenges traditional strategies, models and best practices. It's time for something new.

Many manufacturing companies struggle to understand branding and create strong brands for themselves. We're here to help with a quick primer on brand archetypes, complete with a QUIZ that can help you better define your company's personality.

How well is your organization attracting and keeping top talent? If you’ve been trying to build your staff as a recruiter, hiring manager, business owner, or in an HR leadership position, you’ve…

Brand loyalty is dead. Well, at least the way your grandparents practiced it. Before 1950 there were a lot of products on the market that were of varying degrees of quality, and when you found a prod…

Borrowing insight from the PR discipline, these five qualities of brand storytelling are essential today.

Consumer insights are little secrets hidden beneath the surface, which explain the underlying behaviors, motivations, pain points, and emotions of your

In today’s digital climate, the first thing most of your consumers will see about your business is your online brand presence. If you want to make a targeted and highly effective first impression, then it’s...read more

Building on our belief “Great Marketing Should Optimize Life,” we think that today there is a powerful new model where brands (“Commerce”), nonprofits There is a powerful new model where brands (“Commerce”), nonprofits (“Conscience”), and artists (“Culture”) can work together.

But here’s the thing about the Internet…

It’s going to vaporize a lot of salespeople, entrepreneurs and even companies.  Because the Internet allows a manufacturer to go direct to the customer.  And a lot of you haven’t really foreseen how disruptive this is going to actually play out.

Just a few decades ago, the business world believed that as much as 95% of a company’s value consisted of tangible assets. Fast-forward to today, a Only an ironclad commitment to your values will suffice in defending your brand's reputation in a polarized world, where purchase decisions are driven by emotion and are deeply personal.

Creating a memorable brand image doesn’t just happen. Here are the 8 steps that every woman needs to create her own personal brand image.

Executive Personal Branding: This post provides ideas to build authority and authenticity into your personal brand. Many can be used straight away and it won't take you long before you are on the right track to executive success

The idea of community has become a major focus of brands in many verticals. While
traditional methods of marketing still have their place, community-b

Here's what you need to know to transform your LinkedIn profile and rock the busiest digital trade show on Earth.

Starting a new career path is tough, but it happens to all of us. Here is some practical advice on how to move forward in a new direction.