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Scoop.it!
How can I find my niche and define what is unique about my personal brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most… 
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Scoop.it!
The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is…
Scoop.it!
In today's economy, you should always be looking for a job, when you don’t have a job, and when you do have a job. I know it can be draining, but at least be
2DiFore Marketing Solutions's curator insight,
January 26, 2017 7:37 AM
When you walk into a room when you don't know anyone....what happens next?
Scoop.it!
I’m not weird, I’m just different
Stefano Principato's insight:
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Scoop.it!
Brand Positioning Statement: A Guide to Creating and Owning Yours Let’s do a little brand positioning statement “word association” to get your gears turning. Just Do It. Save Money. Live Better…
Scoop.it!
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is – am I fun to advocate for?
Scoop.it!
A brand promise is an extension of a company’s positioning. If you think of positioning as the fertile ground that allows a brand to germinate, grow and thrive, the brand promise is a brand’s fruit—it’s the tangible benefit that makes a product or service desirable.
Scoop.it!
What Does Your Personal Brand Promise? Think of some of the popular brands out there… and what their brand promise is. You come to have certain expectations of these brands – Apple, Starbucks, Toyota, McDonald’s, Amazon, etc. – and you will surely get disappointed if this “promise” isn’t kept. You already know what you’re going to get when you buy from or obtain the services of these well-known brands.
Stefano Principato's insight:
Your Promise is What Makes Your Personal Brand Unique. At the core, it’s your promise that makes your personal brand unique. It is what makes you stand out from the crowd, what makes people buy from you, and what makes you get hired. Be memorable. Find ways to show people what your brand is all about. Your brand is associated with you and no one else. Never forget to consistently keep your personal brand’s promise.
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