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Scoop.it!
From
medium
TL;DR: because you think it’s a solution in itself, while it’s merely a framework for organizations to create them in an… 
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Scoop.it!
The specter of a faceless system collecting data from Web users and compiling personal profiles has raised alarms among privacy advocates worldwide. Arvind Narayanan, an assistant professor ofcomputer science at Princeton University, founded the Web Transparency and Accountability Project (WebTAP) at the Center for Information Technology Policy (CITP) to address difficult questions related to Internet privacy. How can regular Web users protect themselves from third-party trackers? What can policymakers can do? Could greater transparency and awareness benefit both businesses and everyday Web users?
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Scoop.it!
The building of customer trust has always been the mark of a good business, and its importance has only become more pronounced with the widespread ubiquity of the internet.
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