Ok, let’s start at the beginning. Well, not quite at the beginning. I should just explain that I’m not seeking to give some sort of rounded, academic history of the Jeremy Corbyn campaign. That will have to wait for another day, when the actual work has been done and we’re surveying from the top of a hill marked ‘Socialism in Our Lifetime’. For the moment, I can only offer a partial glimpse of how the campaign was constructed – and at that, only one aspect of it – the social media campaign. Of course there are a thousand other strands. I don’t deny that, but this is the strand which I have been almost totally immersed for the last four 14 weeks and, as it has been almost totally ignored by most of the mainstream media, I think it’s an important tale to tell. Of course, one of the reasons why social media is ignored by the mainstream is that there is often no single person to hang the story around. Social media campaigning is mostly a collective, anonymous enterprise – and where’s the story in that?