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People have very different ideas about what’s exciting. I think companies don’t give enough credit to their own people, both in terms of their ability to decide what knowledge they have and what is interesting and not interesting to them and in terms of self-regulation. A big surprise for me is that in the open-source software world, this notion of self-selection takes center stage. You find that all the work, even the dullest work, gets done in the interest of finishing the project.
