"what are these replacement economic entities going to look like when the firm sheds transactions? Who will operate and own them? Will they be bedded in the “society at large” or not? There is an implication in Kilpi’s work that these are not intermediary structures, the WTF essay assumes they will be set in these newfangled Internet networks and called “Plaftforms”. However, if you look at the example given in the essay as a harbinger of the new – Uber – it is clearly just another Firm, using t’Internet rather than t’Phone. As to value exchange, it remains a centrally placed intermediary. All links lead to and from Uber. All transactions (logistical and financial) are routed through Uber’s servers, within its own network. If this is a “new” network economy, it is a highly centralised and closed network, with all nodes owned and run by Uber, as any before. All that “society at large” is doing is supplying or ordering a taxi ride and paying for it at the edge if the network, as it did before, just that now its by App transactions rather than ‘phone or hail ones.