Marketing Scoops: Theft Prevention Steps By Chains May Drive Clients To Smaller Retailers  | Online Marketing Tools | Scoop.it

Rising theft is a serious problem for retailers across the U.S., with smaller and big businesses alike losing about $112 billion annually to shoplifters. But a recent survey by the Software Advice IT advisory firm says the heavy-handed defensive responses to “shrink” by larger outlets and chains may benefit smaller stores, as clients seek out buying experiences that don’t feel so much like prison lockdowns.