Your new post is loading...
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.
Via Jessica Kelly
|
Rescooped by Bart van Maanen from SocialMoMojo Comms & Content |
Scoop.it!
Via Jessica Kelly
Bart van Maanen's insight:
Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.
Just because you're a business brand doesn't mean you can skimp on an engaging story line. Here are five key story components, from Passion to Transformation, that we shouldn't forget.
Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.
Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.