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In the age of social media democratization, news distribution is no exception. Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.A recent survey by Edelman, NewsWhip and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible. Here are 4 takeaways for PR profs....
Via Jeff Domansky
This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!
The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!