Panera Bread's pay-what-you-want cafés are a bold experiment. Can the chain do good and well at the same time?
The bet Panera has placed is that some customers will pay more than their meal costs to subsidize those who can't.
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Nouveaux paradigmes
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Converger vers les sujets qui nous font réfléchir autrement... parce que notre richesse est ailleurs !
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Christophe CESETTI
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Market thinking so permeates our lives that we barely notice it anymore. A leading philosopher sums up the hidden costs of a price-tag society. (...) A debate about the moral limits of markets would enable us to decide, as a society, where markets serve the public good and where they do not belong.
Michael J. Sandel, a political philosopher at Harvard, is the author of What Money Can’t Buy: The Moral Limits of Markets, from which this article is adapted. 
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