Your new post is loading...
When should you translate a business name?
Before answering this question straightaway, we need to think of the purpose of your business name.
Why did you choose your business name?
Maybe it is because it’s creative and innovative, something that appeals to your clients and gets stuck in their minds.
Maybe you went for a more practical name and chose something that may rank higher in Google searches.
If you went for option 1, you should figure out if that name still works for an audience in the country that you are targeting. But how can you do it if you don’t know the language or the culture? Ask a native person. As simple as that.
What does your business name mean for a native?
Is it easy to pronounce/spell for him/her?
Is it still catchy?
Can s/he understand it?
