Design Needs Localization, Too: Tips for Global Content Marketing Design | NOTIZIE DAL MONDO DELLA TRADUZIONE | Scoop.it

It’s not just words that can derail your global content marketing strategy. Design choices can also trip you up.
“You must mirror the communities you serve,” reminds Anna Maria Marich, Director of Visual Communications for international architecture and design firm Perkins+Will. “Cultural awareness and sensitivity play key roles in developing meaningful and symbolic design.”