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If you are a web designer or developer, you know that every element of a website has its own place and purpose. Most of us design our website from top to bottom, focusing on the header, the sidebar, and the main content. Many designers hone in on perfecting everything above the fold and end up neglecting the footer of their sites in the process. Few sites have footers that are truly specialized for their purposes, and many of them end up being generic afterthoughts within an otherwise excellent design.

Here are some viable design options for building a footer with deliberate, thoughtful choices.

As all designers know, effective landing pages play a critical role in increasing online transactions and conversions. But, despite the well-known importance of proper, effective landing page design, there’s no one-size-fits-all formula for building a landing page that’s guaranteed to thrive.

There are many different approaches to building a high-performance landing page, but they all share a few basic principles in common: prominent calls to action, a highly-concentrated description of the service or offer, and bold, appealing colors.

The great thing about designing landing pages is that there’s an enormous variety of excellent designs that are worthy of careful study.

If you are in the process of designing a landing page for either yourself or a client and happen to be lacking for inspiration, check out these twenty inspirational landing page designs to get yourself back to brainstorming the perfect page for your purposes.