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... Now, I admit, we expected the variant that mentioned research to win.
But we didn’t expect the delta to be more than 40%!ç
For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...
Via Jeff Domansky
Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.
Great article! In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts. So don't just pull info out of thin air! Cite your work. It give you credibility and readers are more likely to share your content.