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in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.
The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.
Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Via Jeff Domansky
How do you engage with your audience. This article may help.
#marketing #niche #technology
Per ottenere alti livelli di engagement bisogna fondere Big Data e Big Emotion.
Alle persone piace la tecnologia, ma nella maggior parte dei casi piace soprattutto avere rapporti con altre persone. E' l'essenza dei Social: uno strato tecnologico "invisibile" che abilita un'estensione potenzialmente senza limiti delle relazioni interpersonali.
Nello scenario attuale i brand devono avere voci umane, accettare e promuove conversazioni | ma tutto questo era già scritto nel Cluetrain Manifesto, 15 anni fa.
For more resources on Big Data in Manufacturing visit http://bit.ly/1640Tbl