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Last week, Gawker uncovered a hapless tie-up between genetically modified seed/pesticide giant Monsanto and Condé Nast Media—publisher of The New Yorker, Bon Appetit, GQ, Self, Details, and other magazines—to produce "an exciting video series" on the "topics of food, food chains and sustainability."
Marion Nestle was offered $5,000 to participate for a single afternoon.
Since then, I've learned that Condé Nast's Strategic Partnerships division dangled cash before several high-profile food politics writers, in an unsuccessful attempt to convince them to participate....
Via Jeff Domansky
Conde Nast and lack of transparency in Monsanto-sponsored brand "journalism" project backfires generating the kind of bad PR that corporations hate.