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In 1999, upon reporting for my first Sunday shift at CNN, I was invited into a “question” meeting with Wolf Blitzer and his executive producer.
The three of us sat around for 15 minutes, coming up with questions for former Vice President Dan Quayle, who was mounting a bid for the 2000 GOP nomination.
We developed a seemingly impressive list of questions, but I noticed that the questions all fit inside certain categories. Some questions were intended to be “stumpers”; others called for speculation.That taught me an important lesson. Spokespersons don’t have to prepare for every possible question. They simply must prepare for every type of question. Below, you’ll find the types of questions reporters always seem to ask—and how to answer them with ease...
Via Jeff Domansky
Brad Phillips shares invaluable media training advice with this set of standard questions media will ask and strategies to answer them without getting into trouble. Highly recommended. 9.5/10