Earlier today, Paramount Pictures Australia tweeted a poster which features the Ninja Turtles jumping from an exploding building. No problem, right? How about if the release date for the film in Australia is September 11th? Still not a problem, you say?
How about if the poster that was tweeted has the Ninja Turtles jumping from a New York City building that’s exploding with "SEPTEMBER 11" in bold lettering at the bottom? And Leonardo has a NYC pin in blue and white just so you’re extra-aware that you’re in New York City?...
Via Jeff Domansky
Marketing effort sucks here for lack of sensitivity. PR fail big time!