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5 ways to keep the interactive video-shopping dream alive
SUMMARY: In the 1990s, marketers foresaw a day when TV watchers would be able to buy a featured product -- such as a dress worn on a television program -- simply by pushing a button on their remote. Thanks to online video, that day is almost here, writes Justin Foster. Brands are experimenting with "shoppable" interactive videos on sites such as YouTube, and their online efforts could eventually filter back into TV-based advertising.
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