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New Study Says We Take on the Traits of Our Favorite Fictional Characters - Forbes

From www.forbes.com - September 7, 2012 4:48 AM

There's a rather interesting new study out of Ohio State University that says that consuming media may affect us more than we think.

Stories are very powerful. The stories we read and tell ourselves influence how we be and act in the world. The stories we share with others influence how others be and act in the world.

This article talks about a recent Ohio State University study showing the link between stories and behavior.

Which is why the hype about storytelling in the worlds of marketing and branding give me a queasy feeling sometimes.

On the other hand, if we as leaders, business owners, entreprenuers and heads of non-profits choose to do good in the world, understanding the power of stories can allow us to create our worlds and those we interact with more consciously.

If you want to be a certain way as a leader or business owner, read stories that support that.

As a small business or enterprise, what kinds of customers do you want to attract and work with? What kinds of employees do you want to attract to you? Figure that out and share stories in alignment with those desires.

This sounds simple, is not so easy, yet there is great truth and wisdom to these notions and the conclusions of the study shared here.

Makes you wonder and take pause about some of the video games out there.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Fab Biz Story Example for Marketing!

September 7, 2012 4:47 AM

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it.

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

What a hoot! And you can do this too for your biz :))

Have a wonderful holiday weekend everyone and chat with you next week.

Keep sharing your stories!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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The Four Kinds of Burning Platforms | Conner Partners

From www.connerpartners.com - September 7, 2012 4:48 AM

I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good.

Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change.

I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below.

This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Billy R Bennett's curator insight, December 11, 2012 9:01 PM

Karen Dietz curated this article by Daryl Conner on four types of burning platforms. A burning platform is a concept leaders use to define the reason for change. As Daryl points out this may be based on a negative problem based appeal or a positive, future opportunity.

Which is better?

Research on personal change has reported greater long term success with positive images. In most serious change projects, we usually use both.

You cannot and should not hide business challenges from employees.

However, once they understand the challenge they will then want to hear your reasoning about why they should consider giving more of themselves to the organization. I would make it good.

www.pyramidodi.com

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Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ...

From www.keepingithuman.com - July 30, 2012 12:00 PM

Who tell stories to the outside world about the heart and soul of a company and what it's really like? Employees are among an organization's greatest brand champions. If employees aren't happy, customers won't be, either.

I love this quick piece by Kathy Klotz-Guest full of sound wisdom. You can't tell effective biz stories in the marketplace if the culture of your company culture contradicts your stories. Why? Because stories build trust and if you are not 'walking your talk' you can't build trust.

The story shared in this post is a gem and perfectly illustrates the point of the article. I am sure I will be sharing this with my corporate clients so they really 'get it.'

It's great when marketing comes up with fab stories to share about the company's products/services. But the BEST kind of stories come from employees themselves. That's why the best business storytelling is from the 'inside out' as this article advocates.

No matter if you are a micro-entrepreneur or a mega enterprise -- the inside and outside gotta match.

Well of course, that begs the next question: how do we gather employee stories? I recommend getting a firm grasp of Appreciative Inquiry (AI) as a process and tool to help you evoke those stories. If you are a solo-preneur, asking yourself AI questions can be very illuminating. As an enteprise, AI will have casdacing positive effects on your culture. Google AI and you will be deluged with resources.

So get busy making sure your inside and outside stories match for the best biz storytelling experiences that lead to consistent growth and raving fans.

Link to original article:

http://www.keepingithuman.com/blog/great-marketing-starts-inside-out-storytelling-penguins-elephants/ ;

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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