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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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10 Evergreen Marketing Tips That Actually Work

10 Evergreen Marketing Tips That Actually Work | Digital-News on Scoop.it today | Scoop.it

Marketing – this one word can either make or break your business. The sooner you realize this, the better. Because other business owners are struggling with their marketing efforts, I’d like to share with you 10 marketing tips that are proven and tested to work. How do I know that these tips work? Simple. I used them myself!


If you’re looking marketing strategies that you can use for your business, then you can use my tips as your starting point. However, before you even start using any of them, I’d like to emphasize how there is no one-size-fits-all marketing strategy for all types of businesses (as you can probably imagine). That said, I urge you to customize my tips based on the important elements that revolve around your business (I.e. your target market, your product, demographics, etc…)....


Via Jeff Domansky
Jeff Domansky's curator insight, October 25, 2014 2:59 AM

These 10 marketing tips are proven and tested to work. If you're sick and tired of running marketing campaigns that aren't getting you results, then these are surely what you're looking for.

Marco Favero's curator insight, October 25, 2014 5:00 AM

aggiungi la tua intuizione ...

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Digital-News on Scoop.it today | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.


But we didn’t expect the delta to be more than 40%!ç


For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...


Via Jeff Domansky
Jeff Domansky's curator insight, August 3, 2014 1:41 AM

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

LawRank's curator insight, August 4, 2014 4:00 PM

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | Digital-News on Scoop.it today | Scoop.it

Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced en masse, and three types of content that are bound to get your website or blog going: video, lists and instructional content.x


This week, we’re continuing our exploration down Content Road with threxe more options for you to experiment with....


Via Jeff Domansky
Jeff Domansky's curator insight, August 11, 2014 2:18 AM

More content marketing tactics you should consider.

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party | Digital-News on Scoop.it today | Scoop.it

...This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).


In short, brands are in charge of creating a digital banquet that will delight their target audience.


To do that, you need the chef – the digital marketer, to orchestrate the main dish, the content, served up with “SEO sauce,” a combination of art and technique.Let’s explore these ideas more....


Via Jeff Domansky
Jeff Domansky's curator insight, August 2, 2014 10:51 AM

Here's how content marketing is like a dinner party and basic advice for serving it right

Jack Varnell's curator insight, August 3, 2014 7:13 AM

"combining the right elements to serve the right solution at the right time "