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How consumers' moods drive decisions - The Atlantic

How consumers' moods drive decisions - The Atlantic | Digital-News on Scoop.it today | Scoop.it

The surprising effect of good and bad moods on what people read, what they buy, and how they act ..."

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Rescooped by Thomas Faltin from consumer psychology
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What five brands are you?

What five brands are you? | Digital-News on Scoop.it today | Scoop.it

"… I love a tough question and was intrigued by an article I came across this past week on LinkedIn. In it, author ..."


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Fear, anger, joy: what makes you buy? - The Guardian (blog)

Fear, anger, joy: what makes you buy? - The Guardian (blog) | Digital-News on Scoop.it today | Scoop.it

"Fear, anger, joy: what makes you buy? ..."

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Is this really the “Twilight of the Brands”?

Is this really the “Twilight of the Brands”? | Digital-News on Scoop.it today | Scoop.it

"“Twilight of the Brands” is the title of James Surowiecki’s new piece in the New Yorker, in which he argues that consumer-to-consumer communication in the form of product reviews and social ..."


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Retailers: Meet the new consumer - Fox Business

Retailers: Meet the new consumer - Fox Business | Digital-News on Scoop.it today | Scoop.it

"Retail sales increased 0.2% in June as discretionary spending increased, but this isn't the same consumer that was hitting stores seven years ago ..."

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